Malcolm Gladwell: Happiness, marketing and spaghetti sauce
In this video, you will see Malcolm Gladwell describe:
- How to discover a previously undiscovered niche
- Why consumers and clients may say they want one thing, but not realize they actually want (and are willing to pay for) another
- Why the supermarket shelf went from 2 types of spaghetti sauce in the 1980s to 36+ types now