Unknown unknowns

Why lack of external feedback leads to launch failure

The root cause of launch failures? Not enough external feedback.

Luke Szyrmer Luke Szyrmer
Why over 40% of startups (still) build products nobody wants

For years, I have struggled to articulate exactly why experiments are so valuable, despite my enthusiastically foisting them on unsuspecting founders...

Luke Szyrmer Luke Szyrmer
Let’s talk about risk

Managing early stage risk is a critical skill for founders. Here's a few core techniques to help you do exactly that.

Luke Szyrmer Luke Szyrmer
The Secret to a Successful Extreme Product Launch

Do this one thing to ensure a successful extreme product launch

Luke Szyrmer Luke Szyrmer
How Many Experiments Do I Need To Run?

If you want a breakthrough product, product and marketing experiments are how you create one.

Luke Szyrmer Luke Szyrmer
Why the Launch Tomorrow process actually works

Vinay did a great job pushing me for details with a healthy skepticism to what I was saying. This dynamic turned or conversation into a good interview...

Luke Szyrmer Luke Szyrmer
How to pivot your business during lockdown

Here are 4 things you can influence and you do control, which you can use to measure progress--if you have been blindsided by the covid economic meltd...

Luke Szyrmer Luke Szyrmer
Why your riskiest assumption is a great place to start with any new product or idea

“First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.” This is a model...

Luke Szyrmer Luke Szyrmer
4 approaches to track your assumptions, when starting to work on a new business idea

Not all assumptions have an equal impact on your new venture. Here's how to explore this space in greater depth.

Luke Szyrmer Luke Szyrmer