Innovation

Ah, You Got Me... (The 4M framework)

The 4M framework helps determine a fast path to your market. Here's how...

Luke Szyrmer Luke Szyrmer
How To Pitch A Product's Benefits, Without Sounding Like A Hype Windbag

Landing pages live and die by how well they persuade. And bullets form the foundation of any persuasive message you put out there.

Luke Szyrmer Luke Szyrmer
Win the fight for attention by communicating with relevance

If there is too much irrelevant information, the easiest way to stand out is to be relevant for the person front of you. Here's how.

Luke Szyrmer Luke Szyrmer
Why early stage virality can indicate product readiness

Word of mouth among early adopters can indicate you are ready to launch. Find out what to pay attention to and how to do it for your product.

Luke Szyrmer Luke Szyrmer
Kinda Disproved: the myth of the startup garage

Founders need to be young college dropouts with big ideas working in a garage to make it. What do the numbers say?

Luke Szyrmer Luke Szyrmer
What songs are in your personal soundtrack?

If I had to choose one song to inspire me in tough times as a founder, this would be it.

Luke Szyrmer Luke Szyrmer
How to pivot your business during lockdown

Here are 4 things you can influence and you do control, which you can use to measure progress--if you have been blindsided by the covid economic meltd...

Luke Szyrmer Luke Szyrmer
Disproved: Stealth mode helps me crush my competition starting from day one

While it might sound like a good idea, the data indicate otherwise when launching a new product business

Luke Szyrmer Luke Szyrmer
Disproved: I can just react to everything and have a productive culture

Even though high growth requires you to adapt, how do you balance that with planning ahead? Here's how I learned about the sweet spot.

Luke Szyrmer Luke Szyrmer
Why improving requires change

It's easy to get caught up in exciting visions of innovation that will happen at your company. But the first step is knowing how people respond to cha...

Luke Szyrmer Luke Szyrmer
How the infamous 1984 Apple launch commercial was canned...almost

Apple has always had a flair for marketing. But even in the early days, this wasn't without its controversies.

Luke Szyrmer Luke Szyrmer
Innovation 2 min read
Disproved: Politcians claim entrepreneurship is the economy's job growth engine

Politicians love claiming they are supporting job growth and innovation. But are they really? Or does it just sound good?

Luke Szyrmer Luke Szyrmer